Ikenna Azuike (33) is an ex City lawyer turned internet personality and entrepreneur. After turning his back on a successful career as a lawyer in London, New York and Singapore, Ikenna took the surprising step of becoming a youtube video blogger focussed on Africa and an internet entrepreneur with a niche in sustainability. Four years on, Ikenna’s youtube show What’s Up Africa has a following of thousands. His foundation and company Strawberry Earth has also become a well established name in the sustainability field in the Netherlands. Ikenna’s digital life is devoted to finding the latest creative and innovative trends being embraced by young Africans as well as by young people interested in living more sustainable lifestyles. He shares the results of his search through What’s Up Africa and Strawberry Earth. In a nutshell What’s Up Africa is a youtube video blog launched in March 2011. The show features satirical news, comedy sketches, music and general creativity from t...
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