Blossom Ozurumba

Blossom is currently the technical Assistant on New Media to the Honorable Minister of State, Petroleum Resources at Ministry of Petroleum Resources, Abuja, Nigeria.

Rose blossom who prefers to be called Blossom, holds a Bachelor of Science degree in Environmental Management from the Coventry University, United Kingdom where she graduated with a Second Class Upper Division; Professional Certificate in Public Relations from the Nigerian Institute of Public Relations, Professional Diploma in Public Relations from the Nigerian Institute of Public Relations, a member of the Global Alliance for Public Relations and Communication Management; and an Advanced Certificate in Journalism from the Knight Center for Journalism in the Americas where she graduated with a Distinction.

She joined the services of Nigerian National Petroleum Corporation (NNPC) on 5th March 2007 as a Graduate Trainee and currently works as the Technical Assistant on New Media to the Honorable Minister of State, Petroleum Resources and Board Chairman, NNPC; where she provides technical advisory on new media and strategic communication at the Ministry of Petroleum Resources. Her work experience since joining NNPC has spanned across providing analytical and research support as a Graduate Trainee with the Environment Research Services Department of Research and Development, Quality Control Analyst with the Oil Movement and Quality Control Department of Pipelines and Products Marketing Company Ltd, Data Analyst attached to the Office of the Managing Director, Pipelines and Products Marketing Company Ltd, Management Information System Officer with the Planning and Budget Monitoring Department of Pipelines and Products Marketing Company Ltd, Health, Safety and Environment, Planning and Evaluation Officer with the Group Health, Safety and Environment Division of Nigerian National Petroleum Corporation and recently as the Technical Assistant to the Group Managing Director on Special Projects (New Media) before her current job role.

Blossom’s superlative understanding of the new media landscape, digital media culture and corporate communication have increasingly distinguished her as she diligently works to provide advisory and technical support on media and strategic communication to the office of the Honorable Minister of State, Petroleum Resources and Board Chairman, Nigerian National Petroleum Corporation. This has recently earned her various commendations from the Group Learning Department of NNPC (May, 2016) and the Group Human Resources Division of NNPC (August, 2016). The latter conveyed recognition of her outstanding performance and contributions to the process improvement in the Group Managing Director’s Office where she worked as the Technical Assistant to the Group Managing Director on Special Projects (New Media).

Blossom’s consistent quest for success and outstanding performance can be traced back to her graduating as the overall best female graduating student of the Fundamental Skills Training Program Class of 2008 few months after joining the Corporation as a Graduate Trainee. In recognition of her forte for leadership and excellence in public service, the United States Government in 2012 nominated her to participate in the State Department’s International Visitor Leadership Program which lasted for 6 weeks in various Cities in the United States of America. In 2015, she was selected in a very competitive process out of over a thousand people by the Nigeria Leadership Initiative as an associate fellow as she was deemed an emerging Nigerian public sector leader.
A few months before Roseblossom was redeployed to work as the Technical Assistant to the Group Managing Director on Special Projects (New Media), she initiated processes to ensure that the Corporation embraces a new media culture in the holistic corporate-wide communication strategy. Upon resumption, she developed the draft new media policy for the Group Public Affairs Department and consequently provided leadership in new media usage by NNPC. She employed her vast network to attract the top management of Facebook to train staff of the Group Public Affairs Department at zero cost, on best practices thereby saving the Corporation thousands of forex expenses.

She has provided high level direction for stakeholder engagement and public enlightenment for the Corporation notably in communicating the advantages of the liberalization of the downstream sector with the introduction of the new framework for petroleum products supply, distribution and pricing by the Federal Government. This process led to a monthly savings of 15.4 Billion Naira for the Corporation and the Federal Government. In a related development, she provided the strategic communication direction that has led to improved investor confidence for the Corporation with the NNPC-China investor roadshow held in June, 2016 that resulted in the signing of 80 Billion Dollars for the Corporation. Subsequently, she has worked tirelessly to provide a clear and holistic media direction in ensuring that the perception and sentiment score for the Organization is greatly improved especially on digital media platforms. This led to improved confidence by investors and stakeholders in NNPC and has greatly reduced the perception that the Corporation in opaque and deeply steeped in corruption.
She co-founded Digital Media Development Initiative, a non-profit that contributes to the sustainable development of Nigeria’s individuals and organizations through the innovative use of digital media. She lives in Abuja, Nigeria and has consistently made use of her spare time to travel around the world in support of causes that she is passionate about. She has increasingly become known as a personal branding advocate in the age of social media and has intentionally taken her message, focused on the subject to various cities in Nigeria.

She started out studying for a degree in Biology and several years later as a mature student, transferred her credits towards a degree in Environmental Management in which she was awarded a Second Class Upper degree from the Coventry University, United Kingdom. Her passion for media and communication was built completely from a consistent quest for knowledge across various online resources and massive open online courses. She has gone further to shape a career path that allows her to express her passion and consequently, work has become a playground for her. She is professionally certified to practice in the media, branding and communication space by the Nigerian Institute of Public Relations.

In June 2017, she ideated and led the implementation of the Wikipedia Igbo Women Edit-a-thon project which had the objective to improve the presence of notable Igbo women on Wikipedia Igbo Language platform by translations and creating new pages all in Igbo language. This was wrapped up in February, 2018. The success of the project so far has led to a more structured development to build the Igbo Wikimedians User Group. This is a community of Wikimedia project editors that are committed to working on various wiki projects related to Igbo language and culture. The group is open to collaborations with other organizations to promote Igbo language. It is an open membership group available to anyone that is literate in Igbo language at any level.

To relax, she finds time to play golf, take long walks around her neighborhood and freelance as a creative designer, photographer and story-teller. Her debut book, 'Building Your Own Brand: A Common Sense Approach' will be published in 2018. Blossom has a teenage son who is spectacularly creative and is getting set to immerse himself in a college program at the Massachusetts Institute of Technology. She has a young daughter that hopes to be a plastic surgeon, some day while practicing to be the greatest ballerina in Sub-Saharan Africa and possible the entire world.


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